A portal is a web site that serves as a gateway to web content and services. Portals are often classified by their targeted audiences. Examples of such portals include general consumer portals, personal portals, vertical portals, industry portals, and corporate portals. General consumer portals offer broad areas of content such as search tools, news and weather, stocks and reference tools amongst others. Examples of popular consumer portals are Yahoo, Lycos and MSN.
Personal portals, also known as horizontal portals, are consumer portals whose content can be customized to suit your needs. Examples of such portals are My Yahoo, My Lycos, and My MSN.
Vertical portals, sometimes called Vortals, provide gateways for users with more specific interests such as video games or gardening. Examples of Vortals include National Cancer Institute and the Penn State Youth Portal. Vertical portal that target viewers interested in a specific industry are called industry portals. Examples include Web Host Industry Review, EARTHWEB, and Farms.com.
Finally, corporate portals or enterprise information portals (EIPs) can be used to access a company's business information, work with each other through email, or conduct business transactions.
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